The account was created to promote the new Japanese movie Sadako vs. Kayako.
According to The Verge:
“Kayako is the white-faced, wide-eyed antagonist of classic Japanese horror movie Ju-on(The Grudge), a malevolent spirit of a murdered woman who kills everyone who steps into her house.”
And, Sadako is the infamous ghost from The Ring. In the film, Kayako goes head-to-head with Sadako.
The Verge explains this movie is:
“a semi-comedy horror that promises to pit two titans of J-horror against each other. In one corner, Sadako, the well-dwelling girl from The Ring; in the other Kayako, along with her black-eyed son Toshio. Kayako’s got numbers on her side, but Sadako’s the real horror OG, the lank-haired originator of the spooky ghost girl trend that still persists in Japanese — and western — horror movies to this day.”
Cosmopolitan said it best: the prospect of watching this movie sounds terrifying.
While the account was only created for promotional purposes for the upcoming movie, we are thoroughly enjoying these bizarre mother-son moments on Kayako’s Instagram.
And, she is clearly a very devoted mother to her equally-ghostly son Toshio.
The account shows the pair in various places like the park, inthe garden, and at the breakfast table.
Every picture is captioned with the same: “aaah…aaah…aaah”– the only thing dead Kayako can say in the film.
The account is kowakawaii– as The Verge explains– a neologism that combines the Japanese words for “scary” and “cute.”